1. Sorry in advance
2. This isn’t microcopy
3. This is marketing copy...
4. Written by a copywriter
5. Microcopy is written by UX writers to help users navigate an interface.
While your points are correct, you are breaking down Apple’s marketing copy, not microcopy. Marketing copy helps sell a product. Microcopy helps users navigate an interface.
Here’s a good explanation.
https://uxplanet.org/microcopy-tiny-words-with-a-huge-ux-impact-90140acc6e42
You could rename your article something like “Apple uses short and punchy marketing copy to great effect.”