Mike Scarpiello
Nov 26, 2022

1. Sorry in advance
2. This isn’t microcopy
3. This is marketing copy...
4. Written by a copywriter
5. Microcopy is written by UX writers to help users navigate an interface.

While your points are correct, you are breaking down Apple’s marketing copy, not microcopy. Marketing copy helps sell a product. Microcopy helps users navigate an interface.

Here’s a good explanation.

https://uxplanet.org/microcopy-tiny-words-with-a-huge-ux-impact-90140acc6e42

You could rename your article something like “Apple uses short and punchy marketing copy to great effect.”

Mike Scarpiello
Mike Scarpiello

Written by Mike Scarpiello

UX Designer, writer, musician, poet, political satirist, musician, bull runner, craft beer enthusiast, and UX Design mentor at https://shorturl.at/jRV2i

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