1. Quite simply the best article I have read on this topic.
2. THANK YOU for using 'fleshed out' instead of 'flushed out’. I want to scream in every meeting I am in when 90% of the people get this wrong.

3. I had a boss once that was a Design Manager, and due to attrition became the Design / UX Manager. He had no formal training in UX, and most of his decisions were based on 'just do what Amazon does’.